Why are some nonprofit organizations having an easier time raising money than others?
In this Movie Mondays video, Mark Hurtubise talks about what donors are looking for before investing their philanthropic dollars in a nonprofit organization. Mark is the President & CEO of the Inland NW Community Foundation, so not only does his organization look for certain things before investing in an organization, he also represents donors and what they want to see in an organization before making any donations.
Some of the key insights from the video include:
- “No longer can the vocabulary be around, we need. Because everybody needs.”
The question is…
- “Do you have a strategic plan?”
- “Do you board members donate? If they don’t donate why would we?”
- “Are there measured outcomes?”
It has become so competitive, that organizations that have the strategic plan, that have measured outcomes, and that show the board is involved will have a much better chance of securing a donation. Donors today see themselves as investors and they are investing NOT in improving your organization but in improving people’s lives.
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